“Whether it’s acquiring new customers, entering new marketing, launching new products, or streamlining operations and processes, technology is at the heart of these activities,” said Carolyn April, senior director for industry analysis at CompTIA. “Many small businesses are on the path toward digitizing their environments. They use cloud-based solutions and services, and increasingly dive into data analytics to meet customer demand.”
CompTIA, The Computing Technology Industry Association, is a non-profit trade association. They primarily serve as a leading voice and advocate for the $5 trillion global information technology ecosystem.