SMBs FIND TECHNOLOGY NECESSARY TO SUCCEED BUT CHALLENGING TO IMPLEMENT

SMBs RELY ON TECHNOLOGY TO ACHIEVE BUSINESS OBJECTIVES

smb-technology-nycDespite their size and budget, small and medium-sized businesses rely on technology just as much as their big enterprise siblings.

According to the new report from CompTIA, 64% of SMBs said that technology is a primary factor in achieving their business goals.

“Whether it’s acquiring new customers, entering new marketing, launching new products, or streamlining operations and processes, technology is at the heart of these activities,” said Carolyn April, senior director for industry analysis at CompTIA. “Many small businesses are on the path toward digitizing their environments, using cloud-based solutions and services, and increasingly diving into data analytics to meet customer demand.”

CompTIA, The Computing Technology Industry Association, is a is a non-profit trade association, serving as leading voice and advocate for the $5 trillion global information technology ecosystem.

SMB TECHNOLOGY APPLICATION IS STILL A MOUNTAIN TO MOVE

While technology is paramount for SMBs, it doesn’t seem to become easier to apply and manage in the course of time. Unlike larger firms, small and medium-sized businesses are limited in recourses and can hardly afford to hire IT professionals who are well-versed in evolving tech and emerging advanced tools. This makes digitization a complicated and challenging task for most SMBs.

The data backs it up. A 2016 CompTIA survey of the SMB market found that 23% of companies reported excelling in technology vision and strategy, but two years later similar survey showed that number dropped to 18%.

“It’s not that SMBs have gotten less tech-focused or capable, but the sheer number and types of solutions has grown in such size and complexity that many firms are taking two steps forward and one back as they navigate these new learning curves,” Carolyn April explained.

HOW SMBs CAN IMPLEMENT TECHNOLOGY SMOOTHLY AND EFFECTIVELY

For most SMBs, technology implementation is an uphill battle due to the one main reason – lack of resources. Typically, those resources fall into three categories:

People. For many small and medium-sized organizations, maintaining a dedicated, full-time IT department is simply too expensive, inefficient and doesn’t make any sense. So, the company may not have just enough manpower to commit to figuring out new technology solutions, integrating them into existing systems, maintaining those solutions, training other employees, etc.

Time. Buying cycles can be exceedingly lengthy, and while decisions are being made the work still has to get done. This can lead to inefficiencies and a lack of productivity as technology purchasing decisions continue to drag on for months at a time

Money. There’s equipment and software to buy. There’s training time, which takes employees away from core business functions. And as technology is evolving, the monetization of that technology has often grown increasingly complex, requiring considerable investment and knowledge.

This is where an outside IT services provider comes in handy.

Whether seeking to deploy cloud solutions, integrate different applications or data sources, modernize aging equipment or software, the knowledge required to choose, apply and manage the right technology can be daunting.

In most cases, SMBs need an objective, well-informed opinion or simply the experience and expertise of IT professionals to help find and apply the right IT solution.

Using industry best practices and deep understanding of the latest trends, IT professionals complete tasks far more efficiently than their clients can do on their own. All this translates into real cost savings in terms of both time and money.

As an experienced IT services provider, Onsitein60 helps SMBs select and implement the right technology solutions for their business. Contact us at 877-IN-SIXTY for more details.